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February 2, 2008
Selling Obama for Super Tuesday.
At least he's using hope, rather than fear. Will it bring the kids out to vote?
Speaking of which, we had my friends John January and Tug McTighe on the radio show yesterday to talk about the current crop of presidential campaign commercials, and how they square with advertising theory in general.
Tug and John work at two different ad agencies in Kansas City (Tug's is in Lawrence, actually), but they collaborate on the podcast American Copywriter, a smart, funny, and all too infrequent look at the world of Selling Stuff. Tug and John are a couple of exceptionally good eggs.
You can catch their KPCC appearance here (scroll down to February 1st, and look for the segment title "Will You Buy This Candidate?"). And here they are as actors, in one of many spots we made for the Sci-Fi Channel:
